Google Ads Optimization Lab
Reads real account performance, identifies opportunities, and stages proposed changes. Version 1 cannot write to Google Ads.
Spend—
Conversions—
CPA—
CVR—
Staged changes0
New converting search terms outside the current keyword list
These are actual queries that triggered ads and converted, but are not exact matches to current positive keyword text. Qualification fit is screened before staging.
Run an analysis.
Negative keyword candidates
Zero-conversion terms with meaningful spend/click volume. Recommendations remain conservative and require approval.
Run an analysis.
Day & time performance
Uses real conversion performance by day/hour. Recommendations require enough click volume and compare against account baseline.
Run an analysis.
Current vs Proposed
Current setup
Run an analysis to load current campaigns, keywords, and schedules.
Proposed optimized setup
Stage recommendations to build a proposed change set.
Staged change set
Nothing here is pushed live. In the next phase, approved changes can be sent through Google Ads mutate operations with a full rollback record.
No staged changes.